"ALF allows us to distinguish the key people that we need to be speaking to, speeding up the overall time it takes to win new business and follow our key clients."
Sam Eads, First News
"ALF allows us to not only find new clients, but provides the resources required to raise brand awareness in a way that saves time and money, allowing us to continue to serve our current customers."
Alex Jordan, Image Source
"Over the past twenty years ALF has never been far from my desk, for anyone selling advertising space ALF is like gold dust."
Ian Dowds, Vice President UK, Specific Media
"BRAD is like the bible! If it's not in BRAD then it's generally not worth considering using. If they stopped publishing BRAD I would not know where to start!"
Carrie Webster, Mindshare
"BRAD's simple interface and even easier list-building and storing capability has actually changed the way we do things from slow and laborious to quick and genuinely fast-reacting."
Simon Evans, Lubetech
BRAD intelligence is an all encompassing, online resource designed to … more »help you research, plan and buy UK media effectively.
Updated daily, this powerful yet easy‐to‐use media intelligence tool delivers everything you need to compile the most accurate and effective media plans for your clients.
Dynamic, interactive and fully searchable, it offers rich information on available media, plus in‐depth channel, programme and publication performance data. So you can compare media; create, save, amend and export lists of the most suitable solutions for your strategy; and even identify and track media trends.
Plan and execute your advertising campaigns with BRAD intelligence's in-depth research and analysis.
• Save time - with over 13,500 media entries across all media channels you can be sure to find everything you need to know, quickly and easily. Create, store and amend lists and extract the information you need into excel at the click of a button.
• Never miss an opportunity - run extensive searches on all the media options available to you.
• Make informed decisions - compare media, track the performance of titles and view historical data to ensure success.
• Be confident - the top advertising agencies use BRAD intelligence when planning their campaigns, so you can be confident that it will deliver impeccable results for you.
Please contact us us for more information.
Save time, plan effectively and improve client retention by delivering … more »successful ad campaigns again and again through an intelligent and accurate resource: discover and evaluate advertising options based on media channel and clearly defined categorisations for each campaign that your agency undertakes.
BRAD connect is the essential media planning tool, providing a single source of in‐depth information.
It puts detailed editorial, advertising sales, audience and production information at your fingertips. Information is updated daily and presented online in a format that is intuitive and easy-to-use. Save time by using our contact database to reach advertising or editorial teams directly and by using our advertising sales data to calculate Advertising Value Equivalents. With over 13,500 media entries across 5 different platforms, BRAD connect brings you a comprehensive overview of the UK media industry and is the key to planning successful media campaigns.
• Save time researching – access editorial, advertorial and production information, including downloadable media packs quickly
• Plan cross channel ad campaigns with the new agile search – filter by category, region, industry sector and genre
• Make informed buying decisions – plan and purchase ad space based on circulation, readership and rates information outlined in each profile
• Ensure accuracy – contact advertising sales teams directly with BRAD’s up to date contact information
• Save, manage and refine campaign lists
For more information please download our detailed datasheet or contact us for a free demo.
BRAD snapshot is a simple and time efficient means of prospect and lead… more » generation. Create bespoke mailing lists and get in touch with key decision makers from the UK media industry. Select from a wide variety of criteria including media owners, media title categorisations and various job types.
Create a mailing list of contacts or simply understand all the titles owned by a particular media owner. Every mailing list is created based on your chosen criteria: choose contacts by job title (from commercial, editorial and production roles) across 5 media channels, 13,500 media entries and over 42,000 contacts in our database.
And because we update our information on a regular basis, you can be confident that your list contains the most accurate leads in the industry.
BRAD snapshot is an invaluable business development resource designed to save you time, money and effort.
Please contact us for more information or build your customised BRAD snapshot mailing list here.